James Ferriero | Founder & Photographer

Born on Earth Day, it feels like I was meant to see the world differently — and to share it through a lens. I was born in New Jersey and moved to Fort Lauderdale in the early 2000s to build a better life for my family after my first son was born. That decision grounded me in purpose — and gave me the push to turn a lifelong creative spark into something bigger.

My journey into photography started in 8th grade with a darkroom, a manual camera, and a class that taught me how to see light, emotion, and detail in a new way. That moment never left me. What began as a creative outlet slowly turned into a career built on connection, storytelling, and capturing time itself.

With a love for travel, sports, people, and landscapes, photography became the perfect blend of who I am and how I see the world. Today, through Ur The Focus Photography, I specialize in sports action, lifestyle, portrait, and landscape photography — each frame rooted in intention, truth, and artistry.

For me, this is more than photography. It’s my way of celebrating the earth, honoring people’s presence, and preserving life’s most powerful moments. Every client, every shoot, every location — it’s all part of a deeper mission to see and capture the world in a way that’s bold, emotional, and unforgettable.

Let’s create something timeless — together.