Ur The Focus Photography Privacy Policy
Effective Date: May 14, 2026
This Privacy Policy explains how Ur The Focus Photography collects, uses, shares, and protects personal information when you visit our website, contact us, book a photography service, interact with our social media pages, respond to our ads, or otherwise communicate with us.
Ur The Focus Photography provides sports action photography, athlete portraits, sports portraits, portraits, media day coverage, event coverage, and related photography services in Central Florida, South Florida, and other locations by request.
By using our website or submitting your information to us, you agree to the practices described in this Privacy Policy.
Information We Collect
We may collect the following categories of information:
Information You Provide
When you contact us, request a quote, book a session, join an email list, respond to an advertisement, or communicate with us, we may collect:
• Name
• Email address
• Phone number
• Mailing address, if needed for contracts, invoices, prints, products, or other business purposes
• Athlete, team, school, league, organization, or event information
• Session details, including sport, location, date, package interest, and special requests
• Parent or guardian contact information when a minor is involved
• Messages, form submissions, survey responses, testimonials, reviews, and other communications
• Payment, billing, and transaction details, if applicable
We do not intend to collect Social Security numbers, driver license numbers, medical information, or other highly sensitive information from photography clients unless required for a specific lawful business reason.
Photos, Videos, and Session Content
As part of our services, we create, edit, store, deliver, and display photographs, videos, galleries, and related creative content. These materials may include images of clients, athletes, family members, teams, coaches, spectators, event attendees, locations, uniforms, school names, team names, numbers, or other identifying details.
We may use client images for portfolio, website, social media, advertising, promotional, or business purposes only as allowed by applicable law and any applicable contract, model release, media release, event credential, client permission, school or league authorization, or other written agreement. If you have questions about how a specific image may be used, please contact us.
Information Collected Automatically
When you visit our website or interact with our online content, we and our service providers may automatically collect:
• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Referring website or source
• Date and time of visit
• Approximate location based on device or browser information
• Clicks, form interactions, ad interactions, and other usage data
• Cookie, pixel, and similar tracking information
This information helps us understand website performance, improve our services, measure advertising results, prevent fraud, and provide more relevant content.
Information From Third Parties
We may receive information from third parties, including:
• Social media platforms, such as Facebook, Instagram, and Meta
• Advertising platforms
• Website analytics providers
• Booking, gallery, payment, email marketing, or customer relationship management tools
• Schools, leagues, teams, event organizers, parents, guardians, or clients who provide information needed for a session or event
• Publicly available sources, such as business pages, social media posts, public event listings, or public team information
How We Use Information
We may use personal information to:
• Respond to inquiries
• Provide quotes and availability
• Schedule, manage, and deliver photography services
• Prepare contracts, invoices, galleries, prints, products, and related deliverables
• Communicate about bookings, timelines, galleries, payments, and customer support
• Personalize client experiences
• Send marketing emails, promotions, newsletters, updates, or booking reminders
• Run and measure advertising campaigns, including Facebook, Instagram, Meta, Google, and other online ads
• Retarget website visitors or social media users with relevant ads, where permitted
• Improve our website, services, content, packages, and client experience
• Request reviews, testimonials, referrals, or feedback
• Protect the security and integrity of our website, accounts, galleries, and business systems
• Prevent fraud, unauthorized activity, or misuse
• Comply with legal obligations, enforce agreements, and protect our rights
Cookies, Pixels, Analytics, and Advertising
Our website and advertising campaigns may use cookies, pixels, tags, and similar technologies. These tools may help us:
• Remember website preferences
• Understand how visitors use our website
• Measure traffic and performance
• Track conversions from ads
• Build advertising audiences
• Show relevant ads on platforms such as Facebook, Instagram, Meta, Google, or other advertising networks
• Understand whether our marketing is effective
For example, if we use the Meta Pixel, Google Analytics, Google Ads, or similar tools, those providers may collect or receive information from our website and other online activities to provide measurement services and targeted advertising.
You can usually adjust cookie settings through your browser. You may also be able to manage ad preferences through the settings offered by advertising platforms, including Meta and Google.
Email and Text Marketing
If you sign up for emails, download a guide, request information, book a session, or otherwise provide your contact information, we may contact you about our services, availability, promotions, updates, and related content.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or contacting us directly. If you opt out of marketing emails, we may still send transactional or relationship messages related to an existing inquiry, booking, payment, gallery, contract, or service.
If we send text messages for booking, reminders, or marketing, message and data rates may apply. You may opt out of marketing texts by replying STOP or by contacting us.
How We Share Information
We do not sell personal information in exchange for money. We may share information when needed for business, legal, advertising, or service purposes, including with:
• Website hosting providers
• Booking and scheduling platforms
• Gallery delivery platforms
• Payment processors
• Email marketing tools
• Customer relationship management tools
• Cloud storage providers
• Print labs, album vendors, product vendors, or fulfillment partners
• Advertising and analytics providers
• Contractors, assistants, editors, second shooters, designers, or other service providers who help us deliver our services
• Schools, teams, leagues, event organizers, parents, guardians, or clients when needed for a session, gallery, event, or delivery
• Legal, tax, accounting, insurance, or professional advisors
• Government authorities or other parties when required by law, legal process, or to protect rights, safety, or security
Service providers are expected to use personal information only for the services they provide to us and to protect that information appropriately.
Payments
If you make a payment, payment information may be processed by third-party payment processors. We do not intend to store full credit card numbers on our own systems. Payment processors may collect and process payment information according to their own privacy policies and security practices.
Children and Minors
Because we photograph youth sports, school activities, families, and events, some images or session information may involve minors. We do not knowingly collect personal information directly from children under 13 without appropriate parent, guardian, school, league, or event authorization.
Parents or guardians may contact us with questions about information or images involving their child. When a session involves a minor, the parent, guardian, school, league, team, or event organizer is responsible for confirming that appropriate permissions have been obtained, unless otherwise agreed in writing.
Client Galleries and Image Delivery
We may deliver photos through online galleries, cloud services, or other digital delivery platforms. Clients are responsible for controlling who receives gallery links, download permissions, passwords, and shared images after delivery.
If a gallery contains sensitive, private, school-related, youth-related, or restricted images, please notify us before sharing or publishing the gallery link broadly.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. No website, email system, online gallery, cloud platform, or internet transmission is completely secure, so we cannot guarantee absolute security.
We encourage clients not to send highly sensitive information through ordinary email, contact forms, direct messages, or unsecured channels.
Data Retention
We keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business records, deliver galleries, comply with legal obligations, resolve disputes, enforce agreements, and protect our rights.
Photos, galleries, and creative files may be retained for portfolio, archival, backup, legal, business, or client-service purposes unless a contract states otherwise. Gallery availability, file retention, and archive retrieval may be subject to separate client agreements or package terms.
Your Choices and Privacy Requests
You may contact us to request that we:
• Confirm whether we have certain personal information about you
• Correct inaccurate contact information
• Delete certain personal information, where legally and operationally possible
• Opt you out of marketing emails or texts
• Answer questions about image usage or gallery access
• Review a request involving a minor’s information or image
We may need to verify your identity before responding to a privacy request. Some information may be retained when needed for legal, accounting, tax, security, contractual, fraud-prevention, dispute-resolution, or legitimate business purposes.
To make a privacy request, contact us using the information listed in the "Contact Us" section below.
Florida Privacy and Data Security Notice
Ur The Focus Photography is based in Florida and seeks to follow applicable Florida and U.S. privacy, data-security, advertising, and consumer-protection requirements.
Florida law requires covered businesses that maintain certain personal information to take reasonable measures to protect and secure that information. If a security incident occurs, we will evaluate our obligations under applicable law and take appropriate steps.
Florida’s broader consumer privacy law, sometimes referred to as the Florida Digital Bill of Rights, generally applies to certain very large businesses that meet statutory thresholds. Even if those thresholds do not apply to us, we aim to be transparent about how we collect, use, and protect information.
Third-Party Websites and Platforms
Our website, ads, emails, galleries, and social media pages may link to third-party websites or platforms, including Facebook, Instagram, Meta, Google, payment processors, gallery platforms, booking tools, print vendors, and other services. We are not responsible for the privacy practices, security, content, or policies of those third parties.
Please review the privacy policies of any third-party services you use.
Do Not Track
Some browsers offer "Do Not Track" signals. Because there is no uniform industry standard for responding to those signals, our website may not respond to them. You can still use browser settings and platform privacy controls to manage cookies and ad preferences.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on our website with a new effective date. Your continued use of our website or services after changes are posted means you accept the updated Privacy Policy.
Contact Us
If you have questions about this Privacy Policy or want to make a privacy request, please contact:
Ur The Focus Photography
Website: https://www.urthefocus.com
Email: urthefocusphotography@gmail.com
Phone: 386-880-6119
Mailing Address: 506 N Stone St., Deland, FL 32720